AI widens what research can do. People still bring the judgment.
- Synthetic audiences widen what a study can tell you. Built on real human data, they let you keep asking questions after fieldwork closes and explore segments you could never recruit. My client work designing and testing them shapes everything below.
- AI strategy for research firms
Where AI belongs in your products and which tools to use, with clear rules for handling client data. - AI-powered products
Design new offerings such as synthetic audiences or automated reporting, and test them against real-world results before clients see them. - Pricing AI products
How to package and charge for them, and where they free your team for higher-value work. - Team training
Hands-on sessions so your people use the tools well and know where they fall short.
